 Case Study: Perlis Clothing
2006 Perlis Clothing is a tradition in New Orleans, Louisiana representing quality clothing and fine Southern service. Over twenty years ago they came to Smyth to meet their back office automation needs for their brick and mortar stores. As they expanded their business to the Internet, they found that their initial success needed the same quality of professional services to support their E-Commerce store. Having recently struggled through the pains of Hurricane Katrina, we asked Mike Sapera, CFO and Director of IT for Perlis to discuss how the Merchant Plus E-Commerce services helped him with his internet business. Smyth Retail is proud not only of the success of this website, but how it helps their core business and even the community of New Orleans. Read more... Establishing an Internet PresenceJune 2004 With competitive pressures increasing, the Internet provides a great opportunity to increase store traffic and build strong profits on marginal sales at an extremely low operational cost. It is an inexpensive advertising vehicle that can directly increase store traffic, especially when combined with opt-in Email campaigns. Furthermore, several of our clients are significantly supplementing their sales through direct Ecommerce sales at numbers that could justify opening a new store. Imagine the sales volume of a store without the brick and mortar costs! Read More...
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