| The Merchant Plus! system offers great flexibility for stored value credits. Three similar, yet distinct, stored value options are available to choose from: Gift Cards, Gift Certificates, and Store Credits. Gift Certificates allow you to assign gift certificates purchased by one customer for another specific customer. Store Credits are ideal for returns to assure that they are redeemed only for future purchases in your store. Gift cards are rapidly becoming the hottest holiday and special event purchase for many retailers. While the market is flooded with gift card options, they are often very expensive after paying for transaction fees and forfeiture of "breakage" - unused balances. The Merchant Plus! Gift Card program lets you fully control your own Gift Card program and eliminate these high processing costs without sacrificing controls, detail audit trails, and fraud prevention such as counterfeits. All the stored value programs can be enabled for automatic expiration based on your policies and state laws. The ability to track credits by customer extends your service levels by allowing you to re-issue lost credits and or track the credits without requiring your customer to carry a card or certificate as the balance is always up to date at point of sale. More importantly, integration to the customer file provides a great promotional opportunity to convert open liabilities into increased sales using the system's direct marketing tools. |