Today's consumers are increasingly reaching for a mouse to aid their shopping decisions. Merchant Plus! E-Tailing Web Services provide retailers with a tremendous opportunity to improve customer service, create extremely cost-effective targeted direct marketing, and increase sales and margins in both brick and mortar and virtual stores.

Improve Customer Service: Even a simple institutional web site provides convenient accessibility for customers to better understand the products and service advantages of a specialty store: locations, contacts, services, benefits, directions, hours, policies, etc.

Cost Effective Direct Marketing: As Smyth Retail's clients already know, targeted direct customer marketing is the most effective and least expensive way to increase store traffic and sales. By identifying customers who prefer e-mail correspondence, printing and mailing costs can be significantly reduced by printing and mailing promotional pieces only to those customer's that prefer it. By integrating customer profiles between the back office and web site, customers will help develop and update their preferences to help the retailer better target promotions to meet their needs.

Increasing Sales: While Internet promotions and coupons can increase in-store sales, E-Commerce solutions offer an inexpensive world-wide distribution channel, an inexpensive clearance outlet, and opportunity for special order and drop ship without inventory carrying costs.